Viewpoints Update - August 2009

Here's a recent update I sent out to my email contacts but wanted to share here for those of you who aren't on the list but might find it interesting.

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It has been about ten weeks since our last update. Believe it or not, Viewpoints will celebrate its three year anniversary later this week.  I am pleased to report that even in this tough economy Viewpoints is a thriving, growing and profitable social technology and media company that is adding clients, hiring lots of new employees and doubling the size of its offices.   As you may recall, about a year ago we made the strategic decision to build a new product called the Viewpoints Technology Platform which enables us to  power private label communities for clients who are focused on helping their customers make smarter decisions by using reviews, guides, discussion boards, blogs and other tools of the social web.  This move to offer a social technology platform builds on the lessons we have learned building our own growing community.  We are happy to report that Viewpoints.com  continues to post double digit growth and attract blue chip advertisers.

Our unique user count has grown to 2.3 million users and we have registered more than 450,000 consumers who are actively creating profiles, writing reviews, participating in discussions and sharing their experiences with their own social network and other in-market shoppers who are actively researching a purchase decision.